We begin with defining objectives, values, core messages, market segmentation and stakeholder requirements. Focus is then directed within four key elements.
Research ~ Incorporate a definitive understanding of current and targeted audience, tourism segments and stakeholder objectives. Research is gathered through statistics and fieldwork, and sourced with an original point of view.
Content Created ~ Relevant, polished, informative, user-friendly and attention-grabbing: designed to educate, inform and inspire. and sell. Strong titles with descriptive copy incorporating rich keywords.
Stories ~ Emotionally connected and immersive storytelling that engages, informs, and adds a spot of fun.
Visuals ~ Curated image gallery with titles and key word descriptives. Videos.
Research ~ Incorporate a definitive understanding of current and targeted audience, tourism segments and stakeholder objectives. Research is gathered through statistics and fieldwork, and sourced with an original point of view.
Content Created ~ Relevant, polished, informative, user-friendly and attention-grabbing: designed to educate, inform and inspire. and sell. Strong titles with descriptive copy incorporating rich keywords.
Stories ~ Emotionally connected and immersive storytelling that engages, informs, and adds a spot of fun.
Visuals ~ Curated image gallery with titles and key word descriptives. Videos.